I'm donut ? times square
New York
This trendy Japanese bakery in Times Square is famous for its ultra-soft, melt-in-your-mouth 'nama' brioche donuts made with a dough that takes three days to prepare. Creators highlight the aesthetic open-kitchen concept alongside a diverse menu featuring sweet staples like Matcha Cream and Strawberry Custard as well as bold savory donut sandwiches like Scrambled Egg and BLT.
Commenters share mixed feelings, praising sweet options like the strawberry donut while voicing strong skepticism over the steep prices. Many express distaste for the expensive savory donut sandwiches, and some feel the NYC outpost doesn't quite match the quality of the original Tokyo locations.
- Order standout sweet flavors like Matcha Cream, Strawberry Custard, and Choco Shell.
- Try the classic plain nama donut to best appreciate the light 3-day brioche dough.
- Approach pricey savory donut sandwiches with caution, as reviews on them are polarizing.
- Check out the open kitchen area to watch the donut-making process.
- Expect premium price points typical of viral NYC imports.
Summaries are created based on reviews, notes, and social media posts.
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