Tony's Chocolonely Superstore
JN Amsterdam
Tony's Chocolonely Superstore is an interactive flagship store located inside Amsterdam's Beurs van Berlage. Visitors can sample chocolates from mechanical dispensers, browse exclusive retail flavors, and design custom chocolate bars via touchscreen stations where they select a chocolate base, mix up to three toppings, and personalize their own packaging. The space offers a vibrant, Wonka-like atmosphere where guests can watch their creations being made.
Commenters are largely excited by the whimsical atmosphere and love the idea of personalized chocolate bars as unique gifts or souvenirs. However, some criticize the experience as an overpriced tourist trap, pointing out that standard bars are cheaper in supermarkets, customization machines can have technical issues, and wait times can stretch up to several hours.
- Design a custom bar at the touchscreen stations for around €10 by picking a chocolate base and up to three mix-in ingredients.
- Order your personalized bar early in your visit, as production typically takes between 1 and 3 hours before pickup.
- Look out for a text notification alerting you when your custom wrapper and chocolate bar are ready.
- Take advantage of the interactive lever-operated wall dispensers to try free chocolate samples before buying.
Summaries are created based on reviews, notes, and social media posts.
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