Wow!
Coffee Shop in Hong Kou Qu
Often dubbed the 'Sephora of China,' Wow Colour is a massive, modern multi-brand beauty store in Shanghai offering affordable and trending C-beauty brands like Judydoll, Flower Knows, Jooycee, and Flortte. Located in spots like the basement of Prisma Mall, it features bright retail spaces filled with makeup tools, pre-glued false lashes, contour palettes, dry shampoos, and exclusive sheet masks.
Commenters are extremely enthusiastic, frequently calling the store a shopping paradise with great prices and adding it to their must-visit lists for China trips. While many actively inquire about store locations and featured lip products, some note that shade ranges for certain complexions and skin tones can be limited.
- Head to the basement level of Prisma Mall to find the store.
- Shop popular trending C-beauty brands including Judydoll, Flower Knows, Jooycee, and Flortte.
- Stock up on affordable beauty tools, pre-glued false lashes, and exclusive sheet masks.
- Be mindful that foundation and concealer shade ranges may be limited for deeper skin tones.
- Check out specialty items like contour palettes and dry shampoos.
Summaries are created based on reviews, notes, and social media posts.