FAO Schwarz
New York
FAO Schwarz at Rockefeller Plaza is a historic, multi-level flagship toy store celebrated for its interactive attractions, including the famous walk-on floor piano and novelty displays like Zoltar. It houses New York City's largest Jellycat collection, headlined by the viral Jellycat Diner where staff 'cook' and package plush food items in diner-style takeout containers. Beyond classic toys, visitors frequently seek out NYC-exclusive plushies such as black-and-white cookies, cheesecake, and quirky local novelties like the pizza-cape Rat King.
Commenters are obsessed with hunting for exclusive Jellycat plushes and love the nostalgic atmosphere, but they frequently point out intense crowds, long wait times, and steep prices. Many note that the Jellycat Diner requires enduring exhausting queues and clarify that items are quite expensive. While enthusiasm remains high, viewers often discuss logistical challenges like reservation requirements and temporary closures of the iconic piano.
- Explore the second floor for the largest Jellycat assortment and exclusive NYC keychains.
- Pick up NYC-exclusive food plushies like the black-and-white cookie even without a diner reservation.
- Be prepared for high prices and lengthy wait times, especially around the diner counter.
- Look out for quirky local souvenirs like the viral pizza-cape Rat King plush.
- Check ahead on the status of the giant floor piano, as it is occasionally closed for construction.
Summaries are created based on reviews, notes, and social media posts.
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