NYU NYU
Seoul
Nyu Nyu in Seongsu is a massive multi-level wholesale-style retail store packed wall-to-wall with budget-friendly jewelry, bags, hats, hair clips, and color-coordinated apparel. A major highlight is the interactive B1 DIY pen station where visitors can customize pen bases with colorful frames and charms for just $1 to $2. The store also features dedicated sections like Nyu Nyu Girls and Nyu Nyu Lab, carrying viral accessories and trendy character merchandise.
Commenters are heavily enthusiastic about the trendy hauls and are astonished by the ultra-cheap pricing, particularly the $1 custom charm pens compared to prices abroad. Many viewers share eager plans to visit and make multiple pens, though some warn of heavy crowds at this location and occasional critiques of trinket overconsumption.
- Head to the B1 level to make custom charm pens for around $1 to $2.
- Browse multiple floors of wall-to-wall accessories, hats, bags, and color-coordinated apparel.
- Open daily from 10 AM to 11 PM; visit during off-peak hours to avoid heavy crowds.
- Check out viral character goods and pouches like aeiou and Miffy plushies.
- No line required to purchase, but expect busy aisles throughout the store.
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