Iyoshi Cola

Iyoshi Cola is an artisanal Tokyo craft soda shop that brews its drinks from century-old recipes rooted in traditional Japanese herbal medicine. Handcrafted using real kola nuts, citrus, and over ten warming spices, the beverage delivers a zesty, robust flavor with a distinctive spicy finish. Drinks are famously freshly mixed and served in signature clear pouches garnished with lemon slices, with options like milk blends or cracked black pepper.

Commenters generally praise the cola for its complex, refreshing, and herbal flavor profile, often noting it ruined standard commercial sodas for them. However, opinions are occasionally polarized, with some viewers finding the spiced flavor overly intense and others criticizing the premium price point and single-use plastic pouch packaging. Many also debate whether the viral popularity leads to excessive wait times.