Build-A-Bear Workshop
Toy Store in East Rutherford
Located inside the American Dream mall, this Build-A-Bear Workshop is completely dedicated to Hello Kitty and Sanrio friends. The store features themed decor, an ice cream shop-themed display, and custom plushies including characters like Cinnamoroll, Kuromi, Mocha, Hangyodon, and Pekkle. Guests can also dress their plushies in exclusive NYC-themed outfits and specialized accessories alongside classic bear-building stations.
Commenters share overwhelming excitement and nostalgia for the extensive Sanrio collaboration, frequently highlighting favorites like Kuromi, Mocha, and the Statue of Liberty Hello Kitty. Many express an eager desire to visit or order online, while commonly inquiring about pricing and the store's exact location.
- Visit the American Dream mall location for exclusive Sanrio-themed decor and displays.
- Look for rare characters including Mocha, Hangyodon, and Pekkle alongside Kuromi and Cinnamoroll.
- Pick up exclusive NYC-themed outfits, such as the Statue of Liberty Hello Kitty attire.
- Explore jumbo-sized plush versions and themed accessories at the custom stations.
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