yesstyle

As the first brick-and-mortar YesStyle store in the US, this retail location features a vast selection of popular Korean and Japanese skincare, cosmetics, body care, and character goods at direct-retail prices. Shoppers can explore dedicated sections for trending items, such as AXIS-Y serums, authentic Korean sunscreen formulations, and makeup tools. The store also provides in-person testers, making it easy to test formulas and find the right shade match.

Commenters are overwhelmingly excited and surprised to find a physical YesStyle location in Northern California/San Francisco instead of Southern California. Many celebrate the access to authentic Korean sunscreens and draw favorable comparisons to LA's Olive Young, though a few note disappointment that the store focuses on beauty rather than clothing.