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🍰 10 photos

Mimi's Frozen Yogurt

Manhattan

4.4 (223) soft serve
Closed

Mimi's is a bustling, trendy SoHo dessert shop celebrated for its customizable frozen yogurt and decadent topping bar. Visitors highlight signature Greek tart froyo loaded with gourmet additions like edible cookie dough, mochi, pistachio drizzle, and a flowing warm Nutella tap. The experience is widely praised for its high-quality ingredients, quick-moving lines, and unique finishing touches like Maldon salt and olive oil.

Commenter sentiment is largely enthusiastic, with viewers expressing strong cravings, tagging friends, and adding the shop to their NYC travel itineraries. While many celebrate Mimi's as a delicious must-visit froyo destination, a few commenters share mixed reviews or express skepticism toward viral dessert trends.

  • Try the signature Greek tart frozen yogurt as a balanced base.
  • Top your bowl using the flowing warm Nutella tap or pistachio drizzle.
  • Load up on popular mix-ins like edible cookie dough, mochi, and brownie chunks.
  • Finish your creation with unique gourmet options like olive oil and Maldon sea salt.
  • Don't be deterred by lines out the door, as service moves briskly.

Summaries are created based on reviews, notes, and social media posts.



Monday12:00 PM – 10:00 PM
Tuesday12:00 PM – 10:00 PM
Wednesday12:00 PM – 10:00 PM
Thursday12:00 PM – 10:00 PM
Friday12:00 PM – 10:00 PM
Saturday12:00 PM – 10:00 PM
Sunday12:00 PM – 10:00 PM

Photos

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