Hirono Floating Market @Siam Square

Hirono Floating Market in Siam Square is a multi-story POP MART concept store and cafe inspired by traditional Thai dockyards. The space features exclusive character merchandise, including apparel, jewelry, home decor, and art prints, alongside a lower-level coffee bar and a top-floor art gallery.

Commenters share immense excitement for the store, frequently dubbing it a must-visit dream destination for Bangkok itineraries. Many praise the adorable Hirono merchandise while joking that visiting will empty their wallets, with frequent questions arising about exact pricing, store authenticity, and location.