HAPPY99

HAPPY99 is a design brand and streetwear storefront located in Manhattan's Chinatown and Lower East Side area. The shop is filled with an anime aesthetic, featuring nostalgic memorabilia, custom dioramas, figurines, and brand apparel alongside creative pop-ups and art showcases.

Shoppers are fascinated by the store's unique visual style, especially praising the PaRappa merchandise and collectible doll aesthetics reminiscent of Blythe and Monster High. However, reviews are mixed regarding practical shopping, with some criticizing high clothing prices, limited inventory selection, and the small physical footprint of the shop.